Free Concert Ticket Broker Business Info
The Ticket Broker Business
This article discusses ticket brokers and how they work.
If you have ever had a concert or show that you thought of attending and were not able to do so because of your lack of ability to buy tickets to the event, a ticket broker could be the cause of your problem.
Because of the way a ticket broker operates, it is quite normal for the top seats to an event to already be taken. This is because the ticket broker frequently employs outside individuals to do the ticket purchasing for him. On a typical day, when tickets to a particular entertainment event essentially go on sale, those individuals who work for the ticket broker will purchase seats before anyone else can. Once the seats are purchased, they are gone to be sold at a higher price.
Because of this type of activity, a lot of state regulation exists that pertains to the sale of event tickets for greater than face value, and each state boasts its own set of rules. Some states go so far as to say that a ticket broker is prohibited from setting up a business in their jurisdiction. The only difficulty with this is that the Internet makes it very trouble-free to run a business that crosses state lines.
Selling tickets to an entertainment event for more than face value bases itself on the rule of supply and demand. For any normal event, there are only so many tickets available. Because the demand for "choice seats" can outstrip the supply of seats available, the value of those "choice seats" increases, and this is where the ticket broker comes into play. The best seats to an event will be for salefor a particular price often considerably greater than face value. Logistical considerations also come into play here, because in theory the event promoter only wants to release as many tickets as can satisfactorily be sold. Issuing any more tickets is a waste of money. On a more practical level, only so many "choice seats" can realistically exist for a given event in question.
The debate continues on whether ticket brokers should even be allowed to do what they do. Ticket brokers will always represent that they have a right to operate a business and are simply taking advantage of "the market." The problem is they aren’t truly "doing anything." No service is really being given. Ticket brokers are solely taking advantage of the workings of the marketplace rather than adding noteworthy service to it.
To assess the notable worth of ticket brokers in the entertainment event ticket market, a person should ask themselves what the event ticket marketplace would be like if there were no ticket brokers.
| By Michael Merten Published: 2/11/2007 |
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January 08 2009 10:32 am | General
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